According to CNN, Dubai is “the world’s plastic surgery hub.” To reach this conclusion, the news giant quotes a study by the Emirates Plastic Surgery Society that found that there are 56 plastic surgeons for each million Emiratis. For the sake of comparison, there are 20 plastic surgeons per million citizens in the United States.
Situated in the heart of the Persian Gulf, and a travel hub that’s usually just a quick flight from anywhere in Europe, Asia, or Africa, Dubai is a natural location for many of the world’s best plastic surgery practitioners. In order to succeed in this market, it’s essential to know what makes the top competition so competitive. Here are the secrets of the best 7 best plastic surgery clinics in Dubai:
No list of best clinics would be complete without ABSAMC, some of whose staff members are world-famous. ABSAMC gets its name from the highly qualified American and British surgeons staffing the center, as well as the Anglophone clientele to which it caters.
The surgeons in the centre’s employ are people like Dr. Jason Diamond, who has been highlighted in E! Entertainment’s Dr. 90210 and by Harper’s BAZAAR. Dr. Diamond, known as the best Hollywood surgeon in Dubai, splits his time between Beverly Hills and the Emirates, which is typical of the international staff that ABSAMC boasts.
In order to compete with the top surgical and medical centers in Dubai, it helps to have name recognition vouched for by prominent media outlets. If that’s not possible, the next example, of Elite Cosmetic Surgery, provides a useful substitute.
The Elite Cosmetic Surgery clinic offers, in its words, “skill, artistry, and professionalism.” It’s the dream of Dr. Allen Rezai, who practiced in London for many years and has since relocated to Dubai. According to the clinic, they specialize in the most advanced cosmetic, reconstructive, and non-surgical procedures.
Dr. Rezai is considered an expert in his field, and is often quoted by publications like CNN seeking an expert opinion. If your staff doesn’t boast a TV show on E!, your staff should position themselves as experts with media outlets. Be ready to provide quotes for stories on the plastic surgery industry in Dubai, and make yourself available to the media in general. Positioning yourself as a credible expert in your field is a great way to build credibility in a hyper-competitive market.
Dubai’s Medical Arts Clinic provides countless services, from rhinoplasty to tattoo removal and even dentistry. It has been serving the Gulf for over 10 years, and has provided its services to over 50,000 customers. It has distinguished itself from countless other clinics for its consistent excellence over such a long period of operation.
In its decade of operation, the Medical Arts Clinic has attracted and pleased tens of thousands of customers. It’s a testament to the power of good businesses practices contributing to word-of-mouth recommendations, but a competitive firm must do more. This clinic broadcasts its excellence by both collecting positive press and offering self-published books. Institute good business practices, then explain them to the public.
The Private Clinic (formerly the Manchester Clinic MedSpa), bills itself as “the place for cutting-edge anti-aging and skincare treatments.” Not only do they specialize in this area, but in cosmetic hair removal, too. They offer direct access to a patient co-ordinator—Dr. Ricardo Ferla, from Brazil. Any list of best clinics in Dubai must include them due to their pioneering skin treatments.
What might make the difference for some customers are the grounds. The Private Clinic offers great facilities for its clients, and offers an example of how to differentiate your firm. Many come to the Emirates for lunchtime plastic surgery in Dubai or similar quick procedures, or sometimes for the environment. Make your clinic as inviting and comfortable as possible, and let would-be clients know what awaits them.
Dr. Kamil Al Rustom, the namesake of this clinic, is a specialist in laser medicine and cosmetic surgery. He’s an accredited fellow in medical institutions throughout the United States and western Europe. The clinic offers treatments for countless skin conditions and can treat numerous kinds of blemishes and imperfections. As far as laser skin-rejuvenation technique goes, the centre is on the cutting edge.
If, like the Skin & Laser Centre, you specify in doing a cutting-edge treatment right, you can reach a niche clientele that most clinics can’t. If you need to differentiate yourself, specialize.
Wellbeing Medical Center is not only a top destination in Dubai for plastic surgery procedures. Medical tourists can find numerous areas of medicine practiced by top doctors here, from chiropractors to pediatricians. Wellbeing is probably the most wide-ranging medical centre in the Emirate. They also have a robust presence on social media, for additional research and ease of contact.
Make sure that you have a great team handling your communications, including your social media presence. Prospective clients are going to have a lot of questions about such an intimate matter, so someone from your firm should be available to them. They’ll reward you with their business.
Vasilica Aesthetics, though not a surgery clinic in and of itself, provides a valuable service in a patient’s quest for beauty. The centre provides a one-stop destination for consultations and coaching, so that a prospective customer can have all their questions answered in one place. They are truly experts in the field, and anyone with questions would do well to consult Vasilica.
Clients will have countless questions, worries, and concerns that need to be answered before they choose to put their health in your hands. Public relations are a primary concern for any plastic surgery clinic that wants to be successful in such a competitive market. Treat your clients right by providing them your expertise.
Of course, in addition to the points above, any world-class facility will need innovative technology solutions like those provided by ADORA. According to Al Arabiya, in the next 5 years, an estimated half million medical tourists are expected to visit the Dubai. Since the Emirates provide tourists with world-class medical facilities as well as a unique holiday, the appeal of Dubai is undeniable. Do you know of any more great medical clinics in Dubai that deserve to be on the list? Let us know in the comments below!